![]() This fear then motivates them to take action that improves their chances of survival. Plutchik also believed emotion played an important role in survival and involved both a cognitive and behavioral response.įor example, a person encountering a snake may conclude they are in danger (cognition) and then experience fear (emotion) as a result. The theory argues emotions have a long evolutionary history, adapting and evolving to increase human reproductive fitness. Plutchik based his framework on the psycho-evolutionary theory of emotion, which he also developed. Understanding Plutchik’s wheel of emotions The eight basic emotions of Plutchik’s wheel.Understanding Plutchik’s wheel of emotions.Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA. ![]() ![]() 100+ Business Models Book By FourWeekMBA.
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